Turning every kid into a reader. Really.
Reading scores are falling. Attention is fracturing. We don't just need better lessons; we need better systems.
I'm Gerrit Jones-Rooy, a literacy specialist focused on adolescent literacy. I build the instructional frameworks that transform literacy outcomes across entire school systems.
Partner Highlights
Who I work with
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For Schools
District & School Systems
Sustainable, scalable literacy frameworks for long-term district success.
I work with teachers, coaches, and school leaders to build shared routines, model instruction, and create systems teachers can keep using after my visit.

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For Teachers
Instructional Coaching & Courses
Self-paced courses with practical routines you can use right away and personalized one-on-one coaching, tailored to your students and context.

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For Families
Specialized Family Consulting
Strategic reading support and assessments for families and students.
Parent consultations to understand reading assessments, one-on-one sessions, and small-group programs that help students build confidence and become stronger readers.

Systems that make reading work
After two decades of building literacy frameworks globally, I've found that success rests on two core foundations.
Access: Equipping students to navigate challenging grade-level texts and persevere through difficulty (there is always some frustration along the way).
Engagement: Helping students find enough success, purpose, and momentum to keep going.
All students can become strong readers. More than that, all students deserve to.
From people who've worked with Gerrit
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I’ve been feeling so jaded. GJR’s coaching has me actually excited to teach again.
Kelly M.
Teacher | Missouri -

When Gerrit teaches [kids] how to think like a reader, he makes texts, even ones above their reading level, more accessible and more fun.
Nora M.
Louisiana Teacher of the Year | New Orleans, LA -

Gerrit is one of the strongest reading coaches I know. He was instrumental in setting up programming at our school.
Benjamin D.
High School Principal | Chicago, IL
Ready to Chat?
We’ll start with what’s happening now — at home, in the classroom, or across your school — and talk through what kind of support might help.